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Branch Today, Gone Tomorrow, by Brett King
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In the wake of the global financial crisis, retail bankers face another equally challenging shift to their business in the near term – the demise of the branch. In the UK, one bank branch has closed everyday since 1990. In the US, transaction volume in-branch will be down almost 60% between the period 2006-2015. In developed economies, consumer visits to bank branches have been down 80-90%. Yet today most banks spend more than 80% of their channels budget on branch real estate, staffing and support. In a world where the fastest growing interactions with banks are through Internet, mobile phones and social media, what does the bank of 2015 look like? How will we support a 50% reduction in number of branches in the next few years? Where will all the tellers go, and what happens to all that real estate? Branch Today, Gone Tomorrow is a detailed, multi-faceted business case for the reprioritization of branch banking in the channel mix. It explores economics, behavioural shifts, trust issues facing banks, new retail distribution models and drivers challenging the branch-centric models of yesteryear. Branch Today is not about getting rid of every bank branch you have. It’s about understanding how banking changes when branches are no longer at the centre of acquisition, service and channel strategy. About the author Brett King is the author of the bestselling book Bank 2.0, founder of the world’s first mobile direct bank Movenbank. He advises the world’s biggest banks on innovation, customer experience and distribution strategy.
- Sales Rank: #911705 in eBooks
- Published on: 2012-01-13
- Released on: 2012-01-13
- Format: Kindle eBook
Most helpful customer reviews
2 of 2 people found the following review helpful.
Must read for all working in Financial Services
By Jelmer
Brett King did it again. 'Branch Today, Gone Tomorrow' is a must read for all working in Financial Services. Eye-opening with plenty of real world examples, proving it actually is possible to change a bank and start delivering what the customer-of-now so much like to see in their bank: simplicity, mobility and trust.
1 of 1 people found the following review helpful.
Relevant and Thought-Provoking Read
By Joanna Rosenberg
This succinct and well thought out statement on the future of the branch really applies to many areas of our lives. From banking to retail to travel and entertainment, our preferences and demands are shaping the way that established businesses are approaching the market. From these preferences and demands drives technological innovations, especially through social media. Can't wait to see how the branch saga unfolds and can't wait for King's next book!
0 of 0 people found the following review helpful.
What are branches for anyway?
By Mr. Matthew R. Weidler
The power of this little book is in the research the Brett King sites regarding banking transactions and how they have changed as a result of the digital revolution. Regardless of the degree to which you agree that branches are dying, the statistics sited will give you valuable insights for developing a branch strategy in the digital age. Anyone responsible for credit union or bank operations would be remiss not to read this book and its companion "Bank 2.0."
Fair warning: its shorter then you would initially expect; but that's a good thing for busy financial institution managers. It is condensed to just the important research and minimizes the prognosticating about the future of banking, allowing you to draw your own conclusions from the research.
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